Job Description

Digital Marketing Specialist

The Digital Marketing Specialist is a key contributor to the growth of our Radiology and Oncology business lines. This role demands a collaborative approach to develop and refine digital marketing efforts that support our business objectives. By working together with team members across different functions and guiding leadership, the specialist will focus on creating high-quality digital campaigns and strategies that connect with businesses, healthcare professionals, and consumers to effectively promote our products and services.

Specific Duties Include, But Are Not Limited To:

• Develop and execute digital marketing strategies aligned with the business objectives of the Radiology and Oncology divisions, incorporating market analysis, competitive insights, and targeted audience segmentation. This includes planning and overseeing web, SEO/SEM, email, social media, and display advertising campaigns to ensure cohesive and effective promotion of services across business-to-business (B2B), business-to-physician (B2P), and direct-to-consumer (DTC) channels.
• Oversee the creation and dissemination of engaging, high-quality content across all digital platforms, ensuring it effectively communicates the divisions' value propositions and enhances online visibility. Manage the content strategy, including SEO optimization and consistency across digital channels, while ensuring compliance with healthcare industry regulations.
• Utilize analytics to evaluate the performance of digital marketing initiatives, leveraging data to drive decisions and optimize campaigns for better engagement, conversion, and ROI. This involves analyzing customer interactions, conversions, and NPS to refine marketing strategies, improve user experience, and achieve measurable business growth.
• Serve as the primary liaison between operations, sales, product development, and other key stakeholders to align digital marketing efforts with overall business goals. Engage with healthcare professionals and external vendors/partners to gather insights that inform targeted marketing strategies, ensuring collaborative execution and alignment.
• Explore and implement new digital technologies (including AI) and methodologies to enhance marketing efficiency and impact, staying abreast of industry trends and best practices. Manage the digital marketing budget judiciously, allocating resources strategically to initiatives that offer the highest value and adjusting plans based on performance analytics and evolving business needs. Participate in monthly meetings with joint venture partners to communicate progress and align on digital marketing strategies, ensuring consistent exchange of insights and best practices.

Perform other duties as assigned.

Position Requirements

• Ability to: 2 years proven experience in digital marketing, preferably in healthcare, radiology, or oncology sectors.
• Experience developing and implementing successful digital marketing campaigns across multiple channels.
• Strong background in strategizing and executing marketing plans that align with business objectives and target audience needs.
• Proficiency with analytics tools like Google Analytics (G4); ability to analyze data and derive actionable insights.
• Understanding of digital marketing tools and platforms (e.g., CRM software, SEO/SEM tools, Content Management Systems).
• Excellent written and verbal communication skills for effective messaging and stakeholder engagement.
• Demonstrated ability to manage multiple projects simultaneously with attention to detail and follow-through.
• Travel may be required up to 10%

Preferred

• 5 years preferred experience in digital marketing, preferably in healthcare, radiology, or oncology sectors.
• Skilled in managing budgets with a track record of maximizing ROI on marketing expenditures.
• Capability to adapt to new technologies and stay abreast of the changing digital landscape.

Physical Requirements:

Standard Office Environment and the employee may be exposed to environmental hazards such as exposure to noise, and travel.

• More than 50% of the time: Sit, stand, walk. Repetitive movement of hands, arms and legs. See, speak and hear to be able to communicate with patients.
• Less than 50% of the time: Stoop, kneel or crawl. Climb and balance. Carry and lift 10-20 lbs

Akumin Operating Corp. and its divisions are an equal opportunity employer and we believe in strength through diversity. All qualified applicants will receive consideration for employment without regard to, among other things, age, race, religion, color, national origin, sex, sexual orientation, gender identity & expression, status as a protected veteran, or disability.

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