Job Description

Digital Marketing Specialist

The Digital Marketing Specialist plays a key role in growing the ASUS brand across Consumer PC, Commercial PC and Gaming PC categories in the US. This individual will manage and optimize digital campaigns, official website content, and eCommerce advertising efforts, working cross-functionally to execute strategy, analyze results, and support brand visibility and traffic growth.

Essential Duties and Responsibilities:

• Plan, set up, and optimize digital campaigns across multiple platforms (Google, Facebook/Instagram, Twitter, TikTok, LinkedIn, etc.)
• Lead SEO initiatives (on-page and off-page optimizations)
• Execute digital marketing strategies for special projects, including product launches and traffic-driving initiatives on the ASUS website/Eshop
• Analyze campaign performance and deliver data-driven recommendations
• Manage advertising on Amazon Sponsored Ads, Amazon DSP, Walmart Connect, Criteo RMP, etc.
• Work closely with product marketing and channel teams to optimize content for the U.S. market
• Liaise with internal teams and partners to ensure compliance with partner funding requirements
• Process vendor invoices with the accounting team
• Stay updated on trends in digital marketing, ecommerce, and advertising
• Deploy personalized messaging across customer lifecycle channels
• Analyze trends in consumer behavior, competition, and product categories
• Maintain good attendance and punctuality

Knowledge and Skills:

• Strong understanding of brand strategy and 360-degree marketing
• Excellent analytical skills with ability to simplify complex data
• Strong organizational and problem-solving skills
• Detail-oriented with excellent attention to detail
• Effective collaboration and cross-functional communication
• In-depth SEO knowledge
• Basic graphic design and familiarity with design tools
• Strong numeracy and trend-identification capabilities
• Positive, growth-oriented mindset
• Fluent in English

Required Qualifications:

• Bachelor's Degree (B.S. or B.A) in a related field

Work Experience:

• 25 years of experience in marketing, preferably within the PC/gaming or digital media agency space
• 25 years of media planning or digital marketing experience
• Demonstrated experience supporting field teams with campaigns and events
• Familiarity with digital marketing tools and the tech industry

Preferred Qualifications:

• Experience in consumer electronics or PC industry is a plus
• Ability to work independently while also being an effective team player
• Fluency in Mandarin is a plus

Working Conditions:

• Typically works in an office environment
• Requires sitting and operating computer, keyboard, and other office equipment for extended periods of time
• Some domestic travel may be required

$75,000 - $95,000 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our comprehensive employee benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k). ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.

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