Job Description

Job Description

Job Description

Use your passion to create engaging content and develop strategic marketing campaigns. Solid understanding of social media platforms, content creation tools, CRM systems and email marketing strategies. Marketing efforts of brand awareness, customer engagement and innovative digital marketing initiatives, including promotions, ads, signage, google applications, social media, websites, and events.

ESSENTIAL FUNCTIONS

• Create and edit promotional videos. Manage digital marketing campaigns across various platforms, including social media and email.
• Use software for print and digital ads for multi-purpose use.
• Update all social media platforms in conjunction with the overall marketing strategy.
• Collaborate with the marketing and sales team to come up with new creative ideas.
• Manage and grow our social media presence with the latest digital marketing trends and tools for continuously improving our marketing efforts.
• Monitor and analyze performance metrics from social media and email campaigns.
• Be an integral part of the auction charity efforts.

POSITION QUALIFICATIONS

COMPETENCIES

• Photography and Video editing is required. Proficient in Canva, Photoshop, Adobe Creative Suite (Illustrator, InDesign, Etc)
• Familiar with WordPress and behind the scenes web maintenance.
• Proven experience in digital marketing, social media management, and content creation
• Must be able to communicate with different departments to enrich our marketing materials and bolster employee engagement.
• Assist in other important marketing activities which may vary according to company needs.

EDUCATION

• Bachelor’s degree in Marketing, Communications or a related field.

EXPERIENCE

• Familiar with WordPress and behind the scenes web maintenance
• Experience with CRM, Market Strategy, paid social media advertising.

SKILLS AND ABILITIES

COMPUTER SKILLS

• Must be able to learn job specific computer systems.
• Must be computer literate, CRM certified, preferably HubSpot
• Email marketing platforms.
• Must have experience with Photoshop, Canva, Adobe or related programs.

Benefits include Medical, Dental, Vision, Life, Short Term Disability, 401K, Paid Time Off, and Paid Vacation Time.

Carolina Auto Auction is family Owned and Operated.

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