Job Description

Digital Marketing Specialist/Virtual Florida

Solera is a global leader in data and software services that strives to transform every touchpoint of the vehicle lifecycle into a connected digital experience. In addition, we provide products and services to protect life's other most important assets: our homes and digital identities. Today, Solera processes over 300 million digital transactions annually for approximately 235,000 partners and customers in more than 90 countries. Our 6,500 team members foster an uncommon, innovative culture and are dedicated to successfully bringing the future to bear today through cognitive answers, insights, algorithms and automation.

The Role

We're looking for a results-driven Digital Marketing Specialist with experience in the automotive retail industry to help us attract, engage, and convert customers through digital channels. You'll manage day-to-day execution of campaigns across paid media, email, SEO/SEM, and web. Ideal candidates have hands-on experience with tools like Google Ads, Meta Ads, GA4, and CRMs used in auto retail, plus a sharp eye for what drives customers to take action.

What You'll Do

• Plan and execute digital marketing campaigns focused on driving leads, service appointments, and showroom traffic.
• Manage paid advertising across Google, Facebook, Instagram, Display, and other platforms; monitor performance and optimize based on data.
• Create and schedule email campaigns for sales events, service promotions, and follow-ups using marketing automation tools.
• Collaborate with dealership sales and service teams to align offers and promotions with local market needs.
• Maintain and update website content, landing pages, and inventory feeds; ensure accurate representation of products and offers.
• Analyze performance metrics and report on KPIstraffic, leads, conversions, ROI.
• And proactively provide business recommendations including market/industry trends to improve customer performance.
• Stay current with automotive digital trends, vendor platforms, and changes in consumer behavior.
• Onboarding new customers and programs internally and also with vendor partners.

What You'll Bring

• 3+ years of experience in digital marketing, ideally in the automotive retail space.
• Strong understanding of paid media, SEO/SEM, social, and CRM marketing tactics.
• Proficient in Google Ads, Facebook Business Manager, Google Analytics (GA4), and marketing automation platforms (e.g., VinSolutions, Dealer.com, or equivalent).
• Solid writing skills for email, ad copy, and website content.
• Ability to work in a fast-paced environment and juggle multiple campaigns at once.
• Bachelor's degree in Marketing, Communications, or a related field preferred.

Nice to Have:

• Experience with inventory marketing tools like Dealer Inspire, CarNow, or other dealer tech stacks.
• Working knowledge of automotive DMS platforms and lead handling processes.
• Familiarity with video or creative production tools (Canva, Adobe, etc.).

EQUAL OPPORTUNITY EMPLOYER SOLERA HOLDINGS, INC., AND ITS US SUBSIDIARIES (TOGETHER, SOLERA) IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. THE FIRM'S POLICY IS NOT TO DISCRIMINATE AGAINST ANY APPLICANT OR EMPLOYEE BASED ON RACE, COLOR, RELIGION, NATIONAL ORIGIN, GENDER, AGE, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, MARITAL STATUS, MENTAL OR PHYSICAL DISABILITY, AND GENETIC INFORMATION, OR ANY OTHER BASIS PROTECTED BY APPLICABLE LAW. THE FIRM ALSO PROHIBITS HARASSMENT OF APPLICANTS OR EMPLOYEES BASED ON ANY OF THESE PROTECTED CATEGORIES.

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