Job Description
Digital Marketing Manager
The Digital Marketing will be responsible for developing, implementing and optimizing our digital marketing strategy. Reporting to the Sr. Manager Digital Marketing, this role will be responsible in planning, executing, and reporting on digital marketing programs including ABM, inbound, email, digital advertising, marketing operations and our website. The Digital Marketing Manager must be able to effectively promote our solutions to potential customers across a variety of digital channels. This position requires a candidate comfortable with strategic thinking in a collaborative environment dedicated to the communities we serve.
Responsibilities:
Plan, execute and optimize omni-channel campaigns including paid search, email, display, etc. to meet digital pipeline generation and revenue goals
Develop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunities
Collaborate cross-functionally with product marketing, events, operations, communications and BDRs to coordinate, deliver and measure digital marketing campaigns
Manage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence
Manage and update website content with relevant and consistent messaging
Optimize website pages for SEO, SEM, PPC, Google Analytics and Google Ad activities
Work with web developers to enhance user experience and implement website enhancements
Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectiveness
Requirements:
Bachelor’s degree in marketing, business or related field
3-5 years of experience in a B2B marketing environment
Strong understanding of Digital Marketing, ABM, retargeting and automation best practices
Proficient with modern B2B MarTech stack – WordPress, Marketo, Salesforce, Demandbase, Google Analytics, etc
Self-starter with a bias towards action, results, visibility and well-managed projects
Willingness to think outside the box, push the status quo, and think creatively
Excellent written and verbal communication skills
Ability to manage multiple initiatives at the same time in a fast-paced environment
Preferred Qualifications:
Public safety, public administration or state and local government technology experience
SaaS or cloud-based technology experience
Hands-on experience with Demandbase, 6sense or similar platform
Remote experience
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